Non-governmental organizations struggled to retain relationships and communicate with their target audiences during the pandemic. The most important reason for this is that civil society's activity is heavily reliant on personal interaction, sharing of experiences, and inter-institutional cooperation. Establishing and maintaining these personal ties in a solely online context is extremely tough. This creates a substantial risk for civil society that relies on the support of its target audience in order to create social impact. As a result, new approaches for adapting post-pandemic communication strategies are required. In this workshop facilitated by Sven Gerst we will look at ways and means of incorporating “Tribal Thinking” (i.e. building a strong core audience) into your communications strategy. This will serve as a powerful tool to help your organization reconnect with your audience and build 'super fans'.
- The workshop will be held on Wednesday, November 17, from 10.30 am - 14.00 pm (UTC+3) at the 23.5 Hrant Dink Site of Memory.
- The language of the workshop will be English with simultaneous translation to Turkish.
- It will be a participatory interactive workshop with group studies and discussion.
- Participation is limited to 15 people.
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Sven Gerst
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Sven Gerst is a PhD candidate at King's College London. Sven holds an M.Sc in Philosophy from the London School of Economics and Political Science (LSE) as well as in Management from the University of Mannheim. Previously, he also studied at Harvard University, St. Petersburg State University, and National Taiwan University. Sven is also the former Secretary General of the International Federation of Liberal Youth (IFLRY). During his work in international politics, Sven has worked with more than 50 political parties, NGOs, and think tanks from all over the world on public policy, strategic communication, and capacity-building. 
This project is funded by the European Union.
